10 Effective Ways to Boost Banner Click-through

10 Effective Ways to Boost Banner Click-through
By Chee Wee
Banner advertising is one of the most widely used marketing medium on the Internet. Though banner click-throughs have decreased to less than 1.0% in the past year, it is still possible to achieve reasonably good click-through of 3.0% and above.


Below are 10 effective steps that I have successfully used to help my clients boost click-throughs on their banner campaigns.


1. Employ Action Words

Use action words like "FREE" and "Click Here" in your banners.

Offering something "FREE" in your message attracts the reader to click on your banner. Banners with "Click Here" teasers and similar action phrases also increase click-through.


2. Use Short and Punchy Headlines

A short and punchy banner headline makes a difference. Always load your headline with benefit statements - offer solutions to the challenges that your customers face. If you sell diet products, try "Lose 10 pounds in four weeks!". Work on a winning combination of text and graphics in your banner ad.


3. Animated Banners vs. Static Banners

Animated banners usually outperform their static counterparts by more than 100%. Surfers are more likely to notice banners that are animated. Example: If you have the words "Click Here" flashing in your banner, it will perform better than a static version.


4. Adopt Better Designs

Many of us are not graphic artists. We can create simple banners but it is hard to match the work of a professional graphic artist. You should engage a professional banner ad designer to create your banners. Expect to invest $80 per banner.

The standard sizes for banner ads are 400x40 pixels or 468x60 pixels. I recommend that you design a 468x60 banner. With the clutter of graphics on most webpages, a larger banner has a higher chance of getting noticed.


5. Try Trick Banners

These banners resemble Windows dialog boxes, scroll bars, submit buttons or blue-colored underlined hyperlinks. They attract you to click on the dialog boxes and scroll bars - which you are already accustomed to doing with the Windows operating system. If you use trick banners with short and punchy headlines, you can get click-throughs above 10.0%!


6. Reduce Your Banner File Sizes

Reduce your banner file size to less than 15k. The last thing a surfer wants is a slow-loading webpage. Most websites and banner exchanges do not allow excessively large banners.

Create a fast-loading banner right from the start. Optimize your banner file size through your graphic software or an online graphic optimizer.


7. Rotate Your Banners Regularly

Always have 2 or more banners to promote each product. A banner usually burns out after a surfer has seen it 3 times. They will ignore (if not hate) banners which they see repeatedly. If your click-through is steadily declining, then it is time to rotate your banners.


8. Target Your Banners

Place your banners on websites visited by your potential customers. If you promote gourmet coffees, place your banners on sites targeted at gourmet coffee drinkers. The quality of leads generated are higher, and more likely to result in sales.

Running your banners on targeted sites generally yield higher click-throughs and return-on-investment (ROI). You are reaching people who are most interested in what you have to offer. Of course, you can try websites with general audience if they generate substantial ROI.


9. Monitor Your Banners' Performance

Make it a point to check on your banners' performance every few days. Monitor the click-through rate. The click-through tells you how well your banner performs. Most banners fetch a click-through of between 0.8% to 2.0%. If your banner gets more than 2.0%, it is doing a pretty good job.

By monitoring your banners' performance, you can kill under-performing banners before they waste away your advertising dollars.


10. Do Your Mathematics

Do your mathematics for each banner advertising campaign. Calculate the cost-per-visitor, cost-per-sale and return-on-investment ratios.

For example: If a website charges you $20 per thousand impressions ($20/CPM), and you get a 2.0% click-through (20 visitors), your cost-per-visitor is $1.00 ($20 / 20 visitors).

And if 1 in every 10 visitors buys your product, your cost-per-sale is $10.00 ($20 / 2 sales).

So if each sale of your product produces a gross profit of $15, then your net profit per-sale will be $5.00 ($15 gross profit - $10 cost-per-sale).

Your return-on-investment (ROI), before non-marketing expenses, is 50.0% ($10.00 total net profits / $20 investment). This campaign is profitable!

Try advertising on different sites or using different banners. Find the winning combination(s) that can yield the highest ROI. Comparing Deal A which yields an ROI of 20% to Deal B that yields 60%, your advertising dollars work three times harder (and profitable) with Deal B!

Source: "Chee Wee is a professional internet marketing consultant. Join his FREE affiliate program and EARN a generous commission of US$50 per sale! Commissions are paid in 7 global currencies with realtime online stats. Accurate tracking with 5-year cookies. Check it out at http://www.internetmarketingfocus.com/affiliate"

source : http://developers.evrsoft.com/articles/p_10_effective_ways_to_boost_banner_click_through.shtml
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8 Tips To Get More Traffic From Yahoo

8 Tips To Get More Traffic From Yahoo
By Vishal Rao

With the new Yahoo! "Pay-For-Review" model it might be relatively easier for sites to get into the directory but
getting traffic from your listing is altogether a different story. And now with it's new annual recurring payment policy
you have to be extra careful while submitting your site for a review.


Here are 8 things to keep in mind while submitting your site to Yahoo!

1) Selecting your domain name is the most vital step in getting a top ranking in Yahoo! and also other directories
like Dmoz and Looksmart.

Make sure your domain name is "Keyword Rich". You can make your domain keyword rich by simply inserting hyphens to separate words in your domain name. Yahoo! gives more relevance to sites with keywords in their domain name.

Take our domain name for example: http://www.home-based-business-opportunities.com/

It is made up of 4 different high-in-demand keywords: "Home Based Business", "Home Business", "Home Business Opportunities", "Home Based Business Opportunities".

While crafting your domain name, even you should try to keep your domain name such that it is made up of one, 2-4 words main or "parent" keyword; which in turn is made up of 2-4 high-in-demand "child" keywords.

You may or may not get a top ranking for all your targeted keywords but you can be sure of getting one for your main or "parent" keyword (If you do everything else right).

Even if you have to get a separate domain name for this purpose, GET IT! It is absolutely crucial for your ranking.

2) Sites which are placed higher in directory structure are given more relevance than sites which are placed lower or
deeper.

For example a site listed in category - B2B/Business_Opportunities will be given more relevance than a site listed in category - B2B/Business_Opportunities/Directories

Here's a great tip to select the most trafficked category for your website...

Once you have short-listed 2 or 3 category to place your site in to, check out the cost of Sponsor Listings of those
categories.It's really simple. Visit the following URL: https://ecom.yahoo.com/fast/sponsor

Enter the URL of any website that is listed in your desired category (The URL should be same as it appears in Yahoo! and the category should be a commercial category).

-----SIDEBAR-----
Please note that Yahoo! accepts Sponsor Listings for only certain commercial categories and so this tip may or may not work for your category.
-----SIDEBAR-----

You'll be asked for your Yahoo! ID. Once you submit the information, you'll be provided with the Sponsorship charges for that certain category. Repeat the process for your remaining short-listed categories.

Now compare the prices of all your short-listed categories. Naturally the one with a higher price is the most trafficked one!


3) Yahoo! considers keywords in the directory structure while ranking.

For example, if someone is searching for "Business Opportunities Directories", a web site listed in category -
B2B/Business_Opportunities/Directories will be given more relevance than a web site listed in category - B2B/Business_Opportunities


4) Yahoo! DOES NOT spider websites to determine ranking. It ranks web sites based on keywords in domain name, title and description. So having META tags does not make any difference to your listing.


5) DO NOT try to stuff as much keywords as possible in to the description. Yahoo! editors are notorious for cutting
down the description if they sense even slightest hype. Try to avoid words such as - no.1, proven, turnkey, exciting
etc.

Also, make sure that the heading of your home page is same as the description you provided for your site. There should be no confusion in the mind of the editor reviewing your site.


6) Make sure your domain name and business name is the same since Yahoo! is known to use the business name as the title for your listing.


7) Make sure your website is "Content Rich". This is very critical for two reasons. One - to get your site
accepted by Yahoo! and Second - to maintain and get a higher listing.

Yahoo! determines the popularity of a website by the amount of time a visitor spends on your website. If a large no. of them hit the "back button" of their browser as soon as they hit your web site, you can kiss goodbye to your dreams of a possible higher listing.

Once you get a lower listing, it can get very difficult to make up as visitors will not be able to find your site
easily.

-----SIDEBAR-----
Once a site gets accepted into the directory, Yahoo! ranks it based on the keyword popularity in domain name, title and description. But as time progresses, it determines the ranking based on the popularity of the website itself.

We ignored this and our listing came down drastically within few days of getting accepted!
-----SIDEBAR-----


8) Before submitting your website, thoroughly research websites that rank higher for keywords you are targeting (Especially the "Most Popular" sites in the directory section). This will give you a rough idea of what to and what not to include in your website.


Source: Vishal Rao publishes an informative e-zine: iNet Profits.
Subscribe to his e-zine and get his free e-mail course:
"11 Killer Strategies To Explode Your Online Profits", by
sending a blank e-mail to sub@inetprofits.par32.com
For a complete, STEP-BY-STEP, road-map for Internet
success, rush to http://www.inetprofits.biz/

source : http://developers.evrsoft.com/articles/8_tips_to_get_more_traffic_from_yahoo.shtml
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Real Spy Monitor 2.85


Real Spy Monitor 2.85 | 1,38 MB

Real Spy Monitor is a Powerful Internet-spy-monitoring tool. Worried about how your PC is being used? Want to keep tabs on your children, spouse, employees? Need to Prevent your children or employee from some application or web sites? Real Spy Monitor is the full solution for you.

For example, you can use Real Spy Monitor to :

Monitor Keystrokes typed, Websites visited, Windows viewed, Program executed, Screen snapshots, Files/Docs accessed.

Log Internet Chat conversation including AOL/ICQ/MSN/AIM Instant Messengers

Spy Web Mail Content including MSN/HotMail, Yahoo! Mail

Prevent your children or employee from some application or websites that include special keywords.

When you left your your PC, Record your PC actions and send them through Email delivery at set times.

Download with Fix
download code :
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101 Quick Tips to Increase Adsense Earnings

101 Quick Tips to Increase Adsense Earnings

Wanna success with Adsense. Following are some useful guide how master earn big money from adsense. Of course you can also get success with Adsense like them. Just download this ebook, read and soon practice it.

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Sony Ericsson K630 review: Ponsel dengan turbo 3G


Sony Ericsson K630 review: Ponsel dengan turbo 3G


Kembali Sony Ericsson menghadirkan ponsel kamera stylish dengan semua fitur khas yang diinginkan mulai dari pemutar musik, video hingga kamera dalam ponsel berbobot 97 gr - Sony Ericsson K630i.
DISPLAY

Tersedia dalam 2 pilihan warna, yakni Hitam dan Coklat keemasan, Sony Ericsson K630i juga memiliki teknologi HSDPA alias 3.5G sehingga pemakai dapat merasakan nuansa baru dalam surfing web didalam ponsel. Kemampuan 3.5G ini akan membuat akses internet lebih cepat 4x dibanding dengan ponsel 3G.
FITUR UTAMA

PhoneBook dan Messaging
Untuk membaca news, cukup aktifkan RSS Reader di ponsel yang membuat pemakai tetap update dengan berbagai berita terbaru, termasuk diantaranya berita umum, cuaca dan entertainment.
Sony Ericsson K630

Internet dan Connectivity
Ponsel ini hadir sebagai seri sukses dari K610i yang lebih dulu keluar tetapi tidak membawa banyak perubahan yang terlalu signifikan selain kehadiran HSDPA dan kameranya yang sudah 2MP. K630i ini memiliki software support MS Exchange ActiveSync untuk sinkronisasi isi ponsel dengan PC (termasuk didalamnya microsoft outlook). Untuk pengiriman pesan memang ponsel ini menyediakan banyak kemudahan diantaranya untuk email, dan chat lewat MSN, Yahoo, ICQ dan AIM.

Secara keseluruhan, K630i cukup sempurna baik sebagai agenda maupun untuk mengirim email karena bekerjanya sangat cepat bagaikan laju kuda. Untuk koneksi, Bluetooth akan support untuk mendengar musik ataupun transfer file.
Sony Ericsson K630

Multimedia dan Memory
Untuk musik, K630 juga menyediakan sebuah pengalaman baru pada kapasitas 256 MB Memory Sticknya (yang mampu support hingga 4 GB), untuk download musik terasa cepat. Kunci shortcut yang mengarah ke musik memudahkan pemakai untuk menavigasikan lagu-lagunya. Selain Media Player, juga ada FM Radio.

Kameranya cukup baik untuk menangkap gambar, resolusi 2 MP ini cukup untuk menangkap gambar yang bergerak sekalipun dan bisa langsung di share dengan teman melalui MMS, email atau di upload langsung ke internet.
PERFORMA PONSEL

Baterainya mampu tahan dengan waktu stand-by selama 300 jam dan waktu bicara selama 9 jam.
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